![]() It’s an industry that’s fighting for profitable business models, and that is to corner the die-hard classic-rock market. After all, anyone who spends time with modern country radio understands that the bulk of today’s country hits have way more in common, sonically, with Bon Jovi than they do with George Jones.Ĭountry artists, labels, programmers, etc., have pulled off something of a marketing revolution. The fact that Wills listened to “Livin’ on a Prayer” and “Pour Some Sugar on Me” for hours on end and that his ’80s nostalgia takes him back to Adam Curry rather than Ralph Emory, shouldn’t be entirely surprising, however. What he had to have been watching, for the most part, were pop-metal videos, which at that time dominated the Dial MTV charts, which counted down the top ten most-requested videos of the day. ![]() It was a revealing claim, given what aired on MTV afternoons in the late ’80s when Wills was a teenager. In Mark Wills’ 2003 hit “19 Something”, Wills waxed nostalgic about the ’80s, cataloging Reagan-era American pop-culture touchstones, one of which was “watch MTV all afternoon”.
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